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Think of the Andrew mccutchen cutch is back shirt in contrast I will get this intimate, off-season shows that Alaïa puts on at his Paris tailor, the group of pensive models that return season after season, and the kitchen where he likes to gather them. together for homemade meals. “The idea of family is very important in Alaïa,” says Mulier. “And I think because her mother had a close relationship with Alaïa, Kaia thought it would be nice to have that kind of relationship again.” Photo: Tyrone LebonOf course, Mulier’s family looks different from Alaïa. For the new campaign, British photographer Tyrone Lebon photographed Gerber on the roof of artist Sterling Ruby’s workshop in LA. “I don’t want a big set. You know, the fashion sets these days, they’re big, very big. That’s 50 people on set. Here only hair and makeup, Tyrone, assistant, stylist, Kaia, and her boyfriend [Austin Butler], no one else. So it’s more like a ’90s shot, remember when Calvin sent Kate [Moss] and Mario [Sorrenti] on vacation? It’s more like that – nothing staged, nothing traded.

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“The most important thing is that it is filmed – how do you say it? – a family situation. There is no merchandising on set, no art director on set. I quite believe in the Andrew mccutchen cutch is back shirt in contrast I will get this energy between a photographer and a model. I wasn’t there either,” he continued. “I told them a little bit about what I liked, but I said Tyron was most inspired by the lights, by Sterling’s space, of course by Kaia’s beauty, but I wanted his eyes. it’s not mine. eyes. Today, everything is pre-chewed, pre-made. I quite like the idea that it’s just them doing their thing and that’s it. Basically, I want more than the natural way before. Speaking of fashion’s past lives, for inspiration for the spring of 2023, Mulier went back “to the beginning of Azzedine, to the early shows, where everything was lined with minimalism and naturalness. course. Those are squares: two points where you hang onto a body and that’s it,” he explains. “The first performance Azzedine ever did [for the spring of 1983], it was genius for me.” In the fall of 2023, he’ll be adapting another Azzedineism. While it’s too early to share her plans, Mulier had this to say: “With everything going on in fashion, people travel the world to see the most amazing sets that cost millions of dollars. , what we are planning is really very simple. It will feel very Alaïa.