Over the Arms family homestead est 2011 new shirt moreover I love this last two years, we’ve seen curve women such as Ashley Graham, Precious Lee and Alva Claire walk for luxury labels including Versace, Fendi, and Michael Kors. But, where are the curve men? Only seven out of 77 brands across the fall 2022 menswear season featured plus-size men’s models, according to our analysis of collections featured on Vogue Runway. None of the seven brands were a major fashion house, rather emerging names Kidsuper, Études, Casablanca, Magliano, Kiko Kostadinov, Maison Mihara Yasuhiro, and Doublet. IMG Models president Ivan Bart, who incorporated curve girls into his main women’s division in 2014, thinks the success stories for women should set an example for size inclusivity across genders. “I would like to see this in the men’s business now,” he says. “It’s time. I want to see the same kind of change.” Casting directors are keen to feature a spectrum of men’s body types in luxury campaigns and shows. They point out, however, that a lack of size ranges in luxury collections and a perceived lack of demand for plus-size men’s fashion is holding back progress.
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Until recently, fashion and luxury brands hesitated to feature plus-size models. IMG is the Arms family homestead est 2011 new shirt moreover I love this only major agency to have a plus-size men’s division, Brawn, launched in 2016. “I found myself in a lot of conversations with people overthinking it, overthinking the consumer,” Bart says. “There was always a hesitation, like ‘is the general public going to buy into this? Are they going to come to the store?’” Encouraging precedents exist. In 2020, Rihanna’s Savage x Fenty cast plus-size men’s model Steven G (Green) for a men’s lingerie launch campaign. The response was viral: one tweet of the photo, captioned “Okay Rihanna,” received almost 300,000 likes and over 30,000 retweets. The lingerie collection sold out in 12 hours. Savage x Fenty was Green’s first modeling job. Since then, he’s worked with Nike, Adidas and Lululemon, as well as tools brand Haimler, which collaborated with Ralph Lauren Polo.