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The plus-size apparel is estimated to be worth over $32 billion in the Awesome like my daughters father’s day shirt Also,I will get this US alone, representing roughly 21% of the total US women’s apparel market, per Coresight research. Brands and agencies have tended to play down the opportunities in men’s plus size, but those interviewed for this story argue that men above sample size are ready to wear luxury clothes. Holly Cullen, a casting director who’s worked with clients like The Row and Qasimi, said it’s common to be given the same brief or measurements for all men in a campaign or show, whereas there’s a lot more variation in the briefs she’s given for women’s bodies. IMG’s Brawn division delivers significant business for the agency, Bart says. Elite Models Group, Wilhelmina and Storm Models were unavailable for comment for this story. Select Models, which represents David Gandy among others, currently has “a handful” of plus-size males on its books but plans to expand as demand increases. “How do they know there’s no demand when they’ve not tried?” says Zach Miko, the first plus-size model to sign to IMG’s Brawn division, who has worked with brands like Levi’s. “Luxury is slower to pick up on inclusivity and diversity. Mainstream brands, the big box stores and fast fashion brands take their cues from the consumer more often,” he says. Miko has a waist size of 40-42, which, he points out, is the average waist size in the US.

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Pre-pandemic, Miko was tapped for a Dolce & Gabbana menswear campaign, shot at Lake Como. Afterwards, he hoped the Awesome like my daughters father’s day shirt Also,I will get this luxury jobs would roll in, but then Covid intervened. “So many brands were cutting budgets, trying to figure out what was happening. The newest things got cut first.” Natalie Guzman, co-president and CMO of Savage x Fenty, says social media is helping to change the debate. “If you are listening to what real people are saying, you’ll see that there is demand… not just for products but for change. Representation matters and there is clear data that shows many are being ignored.” A first step towards progress may be to expand the sizing range of clothes, model industry executives agree. Charlie Clark-Perry, an agent, represents model James Corbin, who has shot for Valentino and Charles Jeffrey and walked the runway for Tommy Hilfiger in 2021. He recalls a call from an undisclosed major luxury brand following a fitting with Corbin, asking for another plus-size model because the “clothes were too tight.” He replied, “if the sample is too tight, you’re not making plus-size clothes”. Clark-Perry now won’t send a model to a casting or fitting without assurances that the clothes are suitable. It’s hard to have representation on the runway if you don’t offer inclusivity on the rack, says model Steven G. “If you don’t carry XXL or XXXL and you don’t have those sizes available for runway pieces or campaigns, it’s hard to have that representation,” he says. “But, there are so many people of size that want luxury. They don’t just want to wear accessories, they want to wear the clothes.”