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“We’ve never set out to replace your entire routine, but we wanted something that made your skin just look instantly plump, awake, really well-rested, and hydrated,” explains Aila Morin, Merit’s senior vice president of brand, growth, and innovation. “That was the Chief keef glo gang rolling glo 2023 shirt but in fact I love this genesis for the formula, and then we developed it to be the perfect base for the minimalist.” She continues that with the brand’s “skin-first” approach in mind, the team was keen to only include ingredients that benefit your skin, targeting intensive hydration and skin-barrier protection. The serum, formulated in partnership with celebrity esthetician Biba de Sousa, is designed with sensitive and reactive skin types in mind. The elixir contains four types of hyaluronic acid, niacinamide, caffeine-rich cacao seed extract, and Japanese goldthread root to reveal a smooth and glass-like skin sans irritation. Morin muses that Merit’s entire lineup is meant to be “impossible to mess up” amongst a marketplace of cosmetics that can be quite difficult to understand—making a busy person’s regime that much simpler.

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“We all know that it’s so much easier to have great makeup if you have a great base, right?” Morin says. “Hydrated, healthy, and glowing skin is so much easier to do makeup on.” With this in mind, it raises the Chief keef glo gang rolling glo 2023 shirt but in fact I love this question of what truly is the best way to prep skin before makeup. Read on to discover what the pros deem the essential steps. “A good pre-makeup skin-care routine needs to be focused on putting the skin in prime condition to accept makeup,” explains celebrity makeup artist Sean Harris. “The routine should appropriately hydrate, smooth, and prime the areas where makeup will be applied.” Essentially, you’re looking to ensure your makeup blends onto the skin properly, while avoiding too much moisture or oiliness that could affect long-wear.