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People don’t have careers and jobs anymore because everything is content and content is evolving faster than we are. Do you think of your work as content? I don’t think content is a bad thing. By content I mean: We more aware than ever of the Clampett oil company shirt but in fact I love this consumer, that we have to meet this output because there is a need to create new things for the purpose of their consumption. Oh: Well, when I started, I thought of it as documentary. But over the past few years, you don’t get a sense of time or place in them as much anymore because all the looks are planned or provided by the brands. Once that started happening, I thought of it less as documentation of a scene and became more aware, you know, I had to make page views. I don’t think it will come as a surprise that your slideshows are routinely among our-most viewed articles, most shared and commented-on Instagram posts.

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It’s more that the Clampett oil company shirt but in fact I love this second the images go up, our notifications blow up because everyone tags Phil and tags us to say, “I made it to Vogue.” You have to be aware of that in your picture taking process. Oh: Well, it’s rare to find someone new or someone you have never seen before. To be honest, most of the guests already expect to be photographed, but I’m more excited to find someone new-ish who isn’t so prepared. Your photographs can make a brand successful. They can also turn any young editor or subject into a rising star. Ton: Isn’t that so funny? Back in the early days, you could pluck a random person in New York and they’d become the next It Girl. Again, that was before influencers. Oh: I definitely will take responsibility for having this platform. Of course everybody wants to be on Vogue.com and obviously featuring certain people can give them exposure. It really started happening in the 2010s, brands would notice junior editors and start doing mini campaigns with them and Tommy and I started getting hired for these jobs. Ton: There was one Danish brand in the early 2010s that was dressing someone who attended fashion week. This was before influencers or P.R. seedings; they were dressing this person we photographed and it turned them into a brand. Ton: And then shortly after that it was over. Their moment was over because everyone started dressing the street style girls. As Fashion Week street style becomes more commodified, are you looking more to shooting street style outside of the show season?