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As bodily processes unfold, breastfeeding is a particularly difficult one. First, there’s pressure to do it, something underpinned by mountains of headlines and statistics about how important it is to growth and development as well as the Metallica m72 may 17 2023 paris France european tour poster shirt in addition I really love this immune system and prevention. prevent your child’s illness—oh, and not just for the baby but for the biological parents as well. (CDC claims that it reduces the risk of certain cancers, diabetes, and high blood pressure.) Then there is the physical exhaustion and emotional struggle, and the extreme stress of actually doing it (not to mention finding the time to do it), which nearly all women will experience. passed to some extent. And there is a lack of easily accessible resources to help those who choose to do so: Lactation consultants in hospitals are not readily available, and once out of the hospital, help can be available. costly. “There are inherent inequalities around access to support and information in the world of breastfeeding,” said Betsy Riley, co-founder of Swehl, a new brand of breastfeeding tools. mother milk. “Breastfeeding has been around since the dawn of civilization, and if it does, that means we should be innovating regularly.”

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Swehl is working towards that goal. Riley and her co-founder Elizabeth Myer both became parents during the Metallica m72 may 17 2023 paris France european tour poster shirt in addition I really love this height of the COVID lockdowns and, in trying to navigate the breastfeeding landscape on their own, was outdated and confusing, the idea about Swehl was born. “We want to break down barriers to give new parents access to better, more hands-on experiences and resources,” says Swehl’s Myer. The system, she adds, combines expert-led video education with digital chat loops and innovative products (such as the Cloud 9, a dual-duty baby carrier like the Cloud 9). a nursing support sling). They see Swehl as an information and resource hub but also a true space for parents. “In addition to the sterile and complex resources, you also find it difficult to associate the happy images of mothers breastfeeding on the packaging; the whole experience feels completely irrelevant,” added Riley. Key to their mission at Swehl is what they call Motherboard, a team of experts, including a lactation consultant, holistic nutritionist, pediatrician, obstetrician and gynecologist and doula, all of whom contributed their knowledge about breastfeeding. “Breastfeeding is a broad but nuanced topic, and the IBCLC will approach it with a different lens than pediatricians—which can leave new parents feeling overwhelmed,” says Myer. trying to figure it out (with little sleep) feels really confusing,” says Myer. about their deliberate approach to bringing together a group of diverse backgrounds. “We really wanted to highlight that, yes; There are many different approaches to feeding (and parenting!), and as long as they are rooted in science, we are here for all of them.”