Swehl is working towards that goal. Riley and her co-founder Elizabeth Myer both became parents during the The sun is up the sky is blue it’s beautiful and so are shirt and I love this height of the COVID lockdowns and, in trying to navigate the breastfeeding landscape on their own, was outdated and confusing, the idea about Swehl was born. “We want to break down barriers to give new parents access to better, more hands-on experiences and resources,” says Swehl’s Myer. The system, she adds, combines expert-led video education with digital chat loops and innovative products (such as the Cloud 9, a dual-duty baby carrier like the Cloud 9). a nursing support sling). They see Swehl as an information and resource hub but also a true space for parents. “In addition to the sterile and complex resources, you also find it difficult to associate the happy images of mothers breastfeeding on the packaging; the whole experience feels completely irrelevant,” added Riley. Key to their mission at Swehl is what they call Motherboard, a team of experts, including a lactation consultant, holistic nutritionist, pediatrician, obstetrician and gynecologist and doula, all of whom contributed their knowledge about breastfeeding. “Breastfeeding is a broad but nuanced topic, and the IBCLC will approach it with a different lens than pediatricians—which can leave new parents feeling overwhelmed,” says Myer. trying to figure it out (with little sleep) feels really confusing,” says Myer. about their deliberate approach to bringing together a group of diverse backgrounds. “We really wanted to highlight that, yes; There are many different approaches to feeding (and parenting!), and as long as they are rooted in science, we are here for all of them.”
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Over the The sun is up the sky is blue it’s beautiful and so are shirt and I love this past few years, and in no small part thanks to TikTok, face yoga has become one of the most discussed neck contouring techniques. While #faceyoga has now reached over 500 million views, celebrities from Meghan Markle to Gwyneth Paltrow have touted the power of facial exercises designed to lift and tone muscles naturally course. There are even instructors who teach IRL lessons (we talked to them), with sessions appearing on ClassPass and apps like Luvly that create personalized face yoga routines. But what is facial yoga and what are the real benefits?